Since July 2019, Singha has started to partner with WisePass to roll out a trial campaign across Ho Chi Minh City and Ha Noi. This partnership is unusual as WisePass is known to working in the premium segment and focuses on spirits and wines. Why has the company changed its mind?

In this interview, the founder and CEO of WisePass, Lam Tran answers 3 questions

On September 2019, WisePass and Maybelline have finalized a deal to release a campaign for their subscribers on the 189,000 VND plan. This new campaign is about a lipstick the brand has started to promote with an influencer. They selected a venue in Ho Chi Minh City to run the campaign in district 1, Ho Chi Minh City.

This is the first time WisePass closed a deal with a global group in the cosmetics field, in order to know more about the campaign and the recent new development about the company, the founder and CEO of WisePass has come and answered 3 questions about moving into a new industry and the implications for the subscribers.

As the starter plan from WisePass is rolling out with more venues and brands, the platform keeps accelerating with a new premium brand on October 2019, Ducati. This new brand adds an additional use case to the subscriber base that was used to food and beverages in the past.

In the context of WisePass getting more and more brands on the platform, we sat down with the founder and CEO of WisePass to share with us and asked 3 questions about his latest move.