Ducati uses WisePass for a trial campaign with the Diavel model

As the starter plan from WisePass is rolling out with more venues and brands, the platform keeps accelerating with a new premium brand on October 2019, Ducati. This new brand adds an additional use case to the subscriber base that was used to food and beverages in the past.

In the context of WisePass getting more and more brands on the platform, we sat down with the founder and CEO of WisePass to share with us and asked 3 questions about his latest move.

Why have you decided to work with Ducati?

Ducati actually reached out to us and discussed first on how they could be working with us. On my end, I was pleased that they reached out and figured something out over the course of a couple meetings, we simply thought that building a campaign around a test drive campaign ( trial campaign for WisePass ) was the simplest and straight to the point campaign we could start doing with them.

As the Diavel model was about to get launched, we simply picked that SKU and received the video and graphic assets from the brand to get the campaign started. Ducati is one of the most respected brand around the world when it comes to motor bikes and it was simply a pleasure for us to move with more brands like that.

When we start to have brands inquire about us, we are always open to work and see what we can create value for each other and most importantly our subscriber base.

How does this fit with WisePass as the offering of WisePass used to be focus on the nightlife with bottles, aren’t you scared that subscribers will be confused?

The debate about sticking to a product line or not is an eternal discussion we have internally. I remember in 2016 that WisePass should be all about whisky brands but the team discussed with me and mentioned that wine should be included as well. That’s when we quickly rolled out a few months later some wine on our plans.

In 2017, our investors have expressed the necessity for the business to be more than just a drinking app. We rolled out lunch, dinner and eventually Starbucks that same year. Later in 2018, we rolled out with CGV and California Fitness and Swanbay. What we eventually did was to keep evolving the value proposition.

Our subscribers have been open to the evolution of WisePass as our use cases kept increasing and the way we simply look at it is the usage activity to check if they’re happy. The more they redeem, the happier.

What else shall we expect from WisePass?

The way we approach the business is simple, what can we do to create more value for our subscribers with the brands we partner with? As we work on enriching peoples’s lives by building a better access everyday with more brands, activities and cities around they can use our plans, it’s easy to get lost. Thus, what we do is simple, we look at what our subscribers can do from their perspective and see if we add something exciting to them.

Initially, WisePass allowed you to drink by letting you get a bottle of whisky. That allowed you basically to drink. After that, we added lunch and dinner. You could now eat with WisePass. After that we let you enjoy watch a movie with WisePass. The same year, you could also go exercise with WisePass. That’s how we approach the business over time. It’s all about enabling our subscribers to do more with us.

The more we increase the use case of our plans, the more attractive our value proposition.