On Christmas day, WisePass held the Fashionista 4 in Ho Chi Minh City as one of the first series event. As every event went down for the past few months, the company had to really hold on this event and wait for the situation to improve over time.

With the vaccination rate in Ho Chi Minh City reaching over 80% of the population over 18 years old, the situation has allowed the company to make a decision after the lockdown was waived on October 1st 2021.

This Fashionista 4 has changed the theme toward and focused more on a photoshoot edition at Tinh Khoi Studios where 4 professional photographers, make up artists and stylists were hired to welcome the attendees and enjoy a 4 hour session across 3 floors. During the session, our photographers took over 3,000 pictures over 15 different models with different outfits.

But first, it doesn’t hurt to remind what the Fashionista is all about. Created in January 2021, this event consisted in gathering some fashion brands every month and let the attendees discover, try and eventually buy some items from the new collection. it would take place in a different location each time and gather other brands in F&B as well.

Fashion Brands

During the event on December 2021, we invited several fashion brands to display their new collection like Amorous, A Lace or To U Biz. For each model, WisePass has brought in a collage for each model to have a beautiful memory of their experience at The Fashionista 4.

F&B Brands

We were sponsored during the event by our long time partner Lady Kombucha and Evian. These brands were displayed on the ground floor with everyone able to experience some fresh drinks and mingle around with each other.

Lady Kombucha was represented by Ms Alex and Macy and during the event, they created a great mix of drinks with the kombucha to make the drinking experience more delightful.

Lady Kombucha is one of the brand that joined The Fashionista since its inception in January 2021 and has been a strong supporter of the event and its concept and we’re really glad that they joined our event during that time.

To look at more pictures from the event, click here